16 Brands That Celebrated #InternationalTalkLikeAPirateDay

pirate ship

Confession: we didn’t even realize that International Talk Like a Pirate Day was a thing until yesterday, when we heard rumor that certain brands might be usin’ and abusin’ the word “matey.”

Apologies for our ignorance, lasses — we should have known that the “only holiday to come into being as a result of a sports injury” would offer clients plenty of opportunities to get attention on social media.

Without further ado, then: arrgh, parrots, Johnny Depp and Geoffrey Rush. You know the deal.

1. Krispy Kreme

We’re pretty sure that pirates didn’t eat donuts, but Krispy Kreme really latched on to this one.

Now we’re a little sad that New York’s only Krispy Kreme location is in Penn Station, aka the Sixth and Seventh Circles of Hell.

2. The History Channel

History does what they do best, though they didn’t really go for the humor angle, did they?

3. Sour Patch Kids

Remind us again: do gummies prevent scurvy?

sour patch

4. Bud Light

While we do respect Bud Light’s effort here, serious pirates might prefer what our cousin in South Carolina calls “Bud Heavy.”

5. Penguin

Many publishers took the moment to promote their own pirate-themed treasures, and Penguin UK took the stuffed pirate route:

6. Random House

This entry is more relevant though, isn’t it?

Random House pirate


7. Sesame Street

These guys kept things educational with a little help from Tina Fey, who never misses the chance to make an arrrrful joke:

Sesame street

8. Martha Stewart Living

Something tells us Tina would approve of Martha’s 100% safe decorating theme, though this is really more “beachside” than “open ocean”…

9. Travelocity

Wait, you mean they’re not one and the same?!

10. Minions Punny.


11. 1-800-No-Butts

Well, we do like the American Primitive-style painting.

12. Slimming World

Never heard of this brand, and the transition is a quite awkward. Points for effort, though? Arrgh?slimming world 13. Chick-Fil-A

Nice shot. We do wonder whether their executives have heard the rumors about lonely pirates stuck out at sea…

14. Captain Morgan

We think this counts, though frankly we can’t believe this brand isn’t all over Pirate Day. Too easy?

15. Pirate’s Booty

Well that was obvious.

16. The Pittsburgh Pirates

We knew these guys wouldn’t let us down.

Bonus: Motorhead

Yes, we know that this is not a brand. But could there be a better fit with Pirate Day than the original proto-metal band? Lemmy approves.

Now who’d we miss?

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.