15 Brands That Made the Most of the ‘Game of Thrones’ Premiere


Didn’t you guys jump the shark last month?

There was a show on the teevee last night. You might have heard something about it. And no, it wasn’t ‘Veep.’

As you may have guessed, last night’s Season 4 ‘GoT’ premier provided every brand’s copywriting team with an angle too tempting to resist.

Here are some of the many, many accounts capitalizing on the cultural event.

“All must be eaten.”


Of course, one can’t eat real game pieces…

…or sports organizations.

But that didn’t stop them from taking the theme into the end zone.

Of course someone had to come up with a clever hashtag campaign:

But let’s go back to things you can eat or drink. Budweiser figured one joke couldn’t possibly be enough:

But in case you wanted to drink something with a little less sugar and alcohol:

Now what goes well with milk?

And how about coffee?

The chains weren’t sleeping on this one, of course.

Oh look, Burger King dropped a semi-spoiler.

And someone watched a sneak peek:

We’re a little surprised that more brands didn’t do the play on words:

…or take the opportunity to recreate the throne:

Confession: our favorite was a brand that went the low-key route…and the only one on this list with an honest-to-goodness tie-in product.

That’s at least seven kingdoms’ worth of promo messages there.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.