10 Things All Businesses Should Do to Market More Effectively on Facebook

Now that there are over 150 million active users on Facebook, more businesses large and small are actively reaching and engaging customers through Facebook and the Facebook Platform. Global chains all the way down to the local pub are building social marketing strategies that leverage the strengths of Facebook to drive traffic to their pages and feet to their premises.

However, many business owners are daunted by Facebook’s sheer scale, and simply don’t know where to start. Inside Facebook is here to help guide business owners and marketers through that process.

Here are Inside Facebook’s top 10 ways business owners can more effectively leverage Facebook to reach their target audience and drive more business. To dive deeper on the ways you can leverage Facebook for your marketing goals – including each of the tactics listed below – check out the Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook.

10 Things Business Owners Can Do to Market More Effectively on Facebook

1. Create a Facebook Page

Your Facebook Page should be the “hub” of your Facebook marketing presence. With a Facebook Page, Facebook users can become a “fan” of your company or product; when that happens, your name and logo will appear on their profile page and your name will appear in their profile feed. In turn, more users will be able to discover your Facebook Page through their friends’ profiles and Facebook searches, and your Page can grow “virally” without you even having to do much work. Finally, Pages rank very highly in Google search results, boosting your SEO rankings.

2. Create Facebook Events for Promotions and Special Occasions

Once you’ve created a Facebook Page, create regular Facebook Events for promotions you’re running. For example, a local bar might want to create a Facebook Event each week for happy hour! Larger businesses might target them around major campaign target events. When you create Facebook Events, they are automatically promoted on your Facebook Page. Plus, when Facebook users RSVP to your event (think “Biff Henderson is attending to Thursday Happy Hour at O’Malleys,” etc.), their friends see the updates on their profile or news feed.

3. Promote Your Events with Highly Targeted Social Ads

Facebook’s Social Ads platform makes it easy to target your spend to a very specific age, gender, and geographic audience. (You can even target based on words they’ve put on their profile.) Purchasing Social Ads throws fuel on the flames of the “natural” viral distribution you’re already getting from Facebook’s feed system, and you only pay for performance!

4. Add Contests and Voting Applications to Your Facebook Page to Give Your Customers a Voice

People love fun ways of engaging and feeling like they are contributing to your direction and decisions. Why not create a poll and let your users vote on the next menu item addition? White label solutions are readily available, and thousands of developers are able to easily build custom applications that you can add to your Facebook page.

5. Sponsor Popular Applications with Ads and Virtual Gifts

For larger chains and brands, sponsoring Facebook applications popular with your target audience offers richer opportunities for deeper engagement. For example, sports bars or sporting goods stores could partner with popular sports applications, and music retailers or pubs with live music could partner with popular music applications. What to do exactly? Sponsor or skin a whole section of the app, or offer sponsored virtual goods (i.e. virtual “bumper stickers”) for users to send to their friends on your behalf.

6. Go Big with Facebook Engagement Ads

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