10 More Things PR Professionals ‘Love’

Last week, our fearless editor (which, BTW, is no longer this guy…update your Rolodex, peeps) brought to you “Ad Folks Hate Ads but Love Whiskey and Porn. What does PR Love.” Of course, some were good and others delved into the snarky. (Even better.)

That got the rest of us PR Newser / Mediabistro minions thinking, “What else do we love?” 

The list could be long and entertaining. You know, similar to the famed scroll of papyrus debuted by the great George Carlin and his list of the best dirty words ever. Patrick’s less noted list included items PR professionals love and “love,” such as:

  • Obsessing over journalists and their fascinating lives re-writing our clients’ press releases
  • Scrolling through our inboxes for any stray press releases: Delete. Delete. Block. Delete…
  • Watching other people’s clients being interviewed…so we can make fun of their terrible outfits
  • Posing for pictures at events…so we can delete them from our Facebook walls the next day
  • White wine or mimosas in the afternoon, because we’re still totally working

So, we have finely crafted a list of the top 10 other things PR peeps love. Enjoy, share and count how many are your faves:

1. How none of our parents understand what the hell we do for a living. “You get people on TV?” We just answer with frustrated agreement because what’s the use anyway? It’s not like our parents will communicate that PR is more than just media relations correctly to their Sunday church group anyway. And be honest, some clients will never understand fully what we do either. That’s why when a competitor is on the news, you will — without fail — get that dreaded phone call, “So, uh, I just saw this bullsh TV interview…and where are we?!” I knew I should have gone into something less obtuse. Like rocket science.

2. How clients have no problem withholding payment because of a lack of trust or results. Really, do you that with clothing and plumbing too? Personally, I have never been able to visit my local diner, refused to pay for the bill and created some drama because I didn’t appreciate that the server did not address me by my first name. Better yet, you called energy provider lately and told them you had “to prioritize accounts payable this month because money has been slow?” Uh, no. Yet, it will happen to us next month. Wonder if rocket scientists deal with this too.

3. How people are under the impression we can control the media into covering a total commercial. So, your new toilet plunger is breaking news and deserves lead story status over the War in the Middle East, a wreck on your major highway or the local sports team winning a game. We know, we get it. It’s a new invention and commodes everywhere will be grateful but in the grand scheme of news, that will probably rank between the play-by-play for the local chess club and afflictions of the spotted owl society. Make your plunger newsworthy and the news won’t consider it just to be sh… well, you get it.

4. How outsiders see PR consistently up there with the most stressful jobs and then follow up with, “All you do is sit in front of a PC, right?” Is it because some of us get to wear jeans to work, so they presume PR is up there with sanitation engineering and waiting tables? Ever met a run-of-the-mill car salesman? Always pressured by quotas? Constantly beaten down by reports of the economy? Can’t get anyone to answer his calls? Yeah, that’s us too. This business is all about “What have you done for me lately.” And if the answer is “create snazzy reports,” then jeans and t-shirts will be a more routine wardrobe…on the unemployment line.

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