Previews of IGTV videos will start appearing in the feeds of Instagram users Thursday.
IGTV is the stand-alone video platform Instagram introduced last June to accommodate long-form videos of up to one hour in length.
Here’s how it works: While scrolling through feed, Instagram users will see when an account they follow posted a new IGTV video, and they can preview those videos directly in feed.
Tapping on an IGTV video preview in feed will turn on the audio for that video, and tapping the IGTV icon on the video will bring up the full version on IGTV.
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