YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That’s continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this year, there’s a new twist: Creative agencies were tasked with telling classic tales, from Cinderella to Rumplestiltskin, in the six-second format.