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YouTube wants brands to understand the value of short-form storytelling in a mobile world. That's why the company has created an activation to showcase its six-second ad format at the Sundance Film Festival in Park City, Utah.
Kicking off today, attendees will be able to see 10 six-second films—five from up-and-coming filmmakers and five from creative agencies—at the YouTube House until Jan. 24.
YouTube will also have a special gallery opening on Jan. 21 from 4-7 p.m.,