YouTube Partners With Creative Agencies to Pitch Its 6-Second Ad Format at Sundance

BBDO and Droga5 are among those participating

YouTube wants brands to understand the value of short-form storytelling in a mobile world. That's why the company has created an activation to showcase its six-second ad format at the Sundance Film Festival in Park City, Utah.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.