Super Bowl

What IHOb and Mr. Peanut's Death Can Teach You About an Iconic Brand Flex

An architect of IHOP's megaviral stunt sees a kindred spirit in #RIPeanut

Both campaigns showed how you can ignite passions that consumers didn't even know they had for brands.Logos via IHOP and Planters

By David Griner

January 24, 2020

If you didn’t care about Mr. Peanut in life but you’re highly opinionated on the matter of his death, you’re definitely not alone.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended videos