What IHOb and Mr. Peanut's Death Can Teach You About an Iconic Brand Flex

An architect of IHOP's megaviral stunt sees a kindred spirit in #RIPeanut

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If you didn’t care about Mr. Peanut in life but you’re highly opinionated on the matter of his death, you’re definitely not alone.

The monocled mascot was abruptly announced as deceased this week by his employer, Planters, after a Super Bowl ad teaser from agency VaynerMedia showed him plunging to his doom. Within an hour of the announcement via Twitter, #RIPeanut was a trending topic on Twitter, and the buzz only grew from there.

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