What IHOb and Mr. Peanut's Death Can Teach You About an Iconic Brand Flex

An architect of IHOP's megaviral stunt sees a kindred spirit in #RIPeanut

If you didn’t care about Mr. Peanut in life but you’re highly opinionated on the matter of his death, you’re definitely not alone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in