What IHOb and Mr. Peanut’s Death Can Teach You About an Iconic Brand Flex

An architect of IHOP's megaviral stunt sees a kindred spirit in #RIPeanut

The IHOb logo next to a close-up of Mr. Peanut's monocle with a teardrop
Both campaigns showed how you can ignite passions that consumers didn't even know they had for brands. Logos via IHOP and Planters

If you didn’t care about Mr. Peanut in life but you’re highly opinionated on the matter of his death, you’re definitely not alone.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."