WeTransfer’s Campaign Doubles as an Album Promo, With Exclusive Drops for Music Fans

Tech brand partners with British producer duo Jungle to show its role in the creator economy

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In the streaming era, musicians have been experimenting with new ways of releasing albums and capturing listeners’ attention. An unusual partnership between WeTransfer and British producer duo Jungle shows the possibility of brands supporting artists and building deeper connections with fans.

On Monday, Jungle announced their highly anticipated forthcoming album “Volcano” and released a new single. Simultaneously, the duo is starring in WeTransfer’s global campaign, the first produced by the company’s in-house creative studio. 

Titled “Think It. Make It.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in