Wendy's Again Asking: 'Where's the Beef?'

But in an era of obesity, is quantity still in question?

In 1984, “Where’s the beef?” became a rallying cry that helped Wendy’s stand out in a fast-food industry hell-bent on downsizing and bastardizing the great American hamburger. It remains the chain’s most successful advertising moment (and momentary the campaign was, ending just a year after it launched), so perhaps it’s no surprise that Wendy’s is resurrecting the line in an ad push from The Kaplan Thaler Group promoting the new Dave’s Hot ‘N Juicy Cheeseburgers, named for founder Dave Thomas.

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