Watching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly Satisfying

But it also proves that automation has come a long way

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The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor’s “Epic Split,” a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the precision of Swedish engineering—and the use of Enya’s music in advertising. The highly-awarded stunt, with a charming, entertaining follow up the next year, was an award show darling and created by Gothenburg-based Forsman & Bodenfors (F&B).

Now, the agency, freshly merged with KBS, is attempting another technological feat of derring-do with global engineering firm Sandvik.

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