Brand Marketing

Undivided Attention: How ‘Epic Split’ Became the Buzziest Ad at Cannes

Volvo Trucks snatches up awards—and new customers

By David Griner

June 16, 2014

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly drones along in the background.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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