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It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly drones along in the background.
But "Epic Split," the viral masterwork from Volvo Trucks and agency Forsman & Bodenfors, is far more than the sum of its parts. It's a testament to boldness, blue-sky creativity and the willingness to have faith in your creative vision, even when it sounds patently ridiculous.