MDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenfors

The move forms a new global agency with dual headquarters in Sweden and New York

MDC Partners-owned KBS mergers under Forsman & Bodenfors. Forsman & Bodenfors

MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter’s name, effectively putting an end to the KBS acronym.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.