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Have you or a loved one been thoroughly duped by the “meatiness” of certain plant-based food? Apparently, you’re not alone and could be entitled to compensation, according to a new campaign from Alpha Foods.
In a minute-long spot created in partnership with Mischief @ No Fixed Address, an aggressive attorney informs the viewer that Alpha Foods’ line of plant-based products is so duplicitous that consumers are being tricked into veganism due its convincing taste. For the commercial, three censored, potentially famous victims give their testimonies.