Launching Its Agency During the Pandemic Shaped Mischief’s Office Plans and Priorities

President and partner Kerry McKibbin discusses the evolving workplace

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic continued into its second year, it has become a highly complex—and potentially volatile—topic at companies around the world.

For many organizations, it’s no longer about a return to normalcy; it’s about defining a new normal and finding the sometimes elusive balance between productivity and your team’s emotional well-being.

That’s why Adweek is launching a regular interview series called Open

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