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It’s been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer.
Alpha Foods, a major player in the plant-based protein space, has coined its own term, “chickenflation,” and has offered a solution for consumers who want to satisfy a craving without breaking the bank.
In a pun-laced announcement, the brand says that the “flock market” may be in distress, but it’s coming to the rescue by slashing prices on its faux chicken products.