Alpha Foods Puts a Spotlight on 'Chickenflation' by Cutting Prices on Its Meatless Chik'n

The brand is the latest plant-based protein marketer to exploit Big Meat's supply problems

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

It’s been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer.

Alpha Foods, a major player in the plant-based protein space, has coined its own term, “chickenflation,” and has offered a solution for consumers who want to satisfy a craving without breaking the bank.

In a pun-laced announcement, the brand says that the “flock market” may be in distress, but it’s coming to the rescue by slashing prices on its faux chicken products.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in