Mobile

UK Mobile Network Three ‘Comes of Age’–But It Still Has a Sense of Humor

New campaign positions the brand to appeal to a broader audience

Three Mobile — Three is the U.K.'s fourth largest telecoms provider with more than 13 million subscribers.Wonderhood Studios

By Brittaney Kiefer

July 2, 2021

Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults’ table.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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