Ad Campaign for Euro 2020 Shows Migration’s Pivotal Role in 'the Beautiful Game'

The Migration Museum in London highlights the diverse immigrant backgrounds of soccer players

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A museum in London is celebrating the role of migration in soccer amid a growing movement to combat racism in the sport.

The campaign from the Migration Museum, which is based in south London, coincides with the Uefa European Championships 2020 tournament. It shows how migration has shaped “the beautiful game” and highlights the fact that all 26 national teams competing in this year’s Euros have players who are from outside the country.

Created by Wonderhood Studios, “Football Moves People” aims to place migration at the heart of conversations about soccer, both during the Euros and beyond, and celebrate its positive impact across sport, culture and society.

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