Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Have you ever wondered what it would be like to live with an Alpine goat in your home? Probably not. Well, to celebrate U.K. muesli brand Alpen’s 50th anniversary, the brand will return to TV for the first time in more than four years with a $2.8 million (2 million pound) ad campaign featuring a man and his, perhaps imaginary, pet ram.
The “Up and Alpen” campaign is the first work from BBH London for the brand and aims to present how it can set up consumers to accomplish and overcome their challenges by being part of their day.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in