Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
British cereal brand Alpen sends up sunny start-your-day-right clichés in two fun 30-second ads by BBH London—because a good breakfast cereal can't guarantee you'll have a good day … but at least you'll enjoy the meal.
The first spot, "Cricket," features a man winding up for a big cricket game. Pitching an imaginary ball, he cranks up a chipper tune on the kitchen radio—the Monkees' "Daydream Believer"—and pours himself a bowl of sugarless Alpen.
He reads the paper while eating, then kisses his wife goodbye before heading out to the pitch … where his aspirations to glory are ignominiously dashed, as captured on YouTube.
The fun thing about the campaign is that the YouTube fails are real.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in