Twitch, the streaming platform used by 15 million people, is giving its logo and design a facelift and rolling out its first brand campaign to celebrate the new look.
Announced today at TwitchCon, the company’s festival, the brand introduced new logos and a visual identity with a nod to its users. Additionally, a national ad campaign across digital and out-of-home will arrive in the coming weeks, all meant to serve as messaging that Twitch wants to be the hub of the streaming community.
Being that hub means providing tools and resources for its creators, and the company will be announcing different tools on Friday, saying that all of its product and design decisions tie into giving more interactivity and control to people running their streams.
“We needed a better design system in place, so, as we give more power, we’re operating from a clean starting point,”...
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