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For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

Convergent TV

Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]

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Twitch, HBO Partner to Promote ‘Silicon Valley’

Convergent TV

Silicon Valley is hoping it can get tech and video game nerds to unite, with a little help from streaming video platform Twitch.

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As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention

Performance Marketing

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six [...]

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Could Minecraft Become Microsoft’s Next Halo?

Performance Marketing

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise.

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Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You

Creativity

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause.