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After last year’s Super Bowl found Jason Sudekis morphing into other people and vice versa, TurboTax’s Super Bowl 57 spot doesn’t feature a big name, but rather a dancer who doesn’t have to do taxes.
As the culmination of the “Come to TurboTax” campaign from Wieden+Kennedy, “Dancer” continues the messaging of “Don’t Do Your Taxes.” The 45-second spot promotes Intuit’s TurboTax Live Full Service, where people can hand off their taxes to a TurboTax expert, which gives them time to enjoy their lives.
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