Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
After last year’s Super Bowl found Jason Sudekis morphing into other people and vice versa, TurboTax’s Super Bowl 57 spot doesn’t feature a big name, but rather a dancer who doesn’t have to do taxes.
As the culmination of the “Come to TurboTax” campaign from Wieden+Kennedy, “Dancer” continues the messaging of “Don’t Do Your Taxes.” The 45-second spot promotes Intuit’s TurboTax Live Full Service, where people can hand off their taxes to a TurboTax expert, which gives them time to enjoy their lives.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in