Tony Hawk's Blood Was Infused Into a Skateboard Design by Liquid Death

The product, which benefits two nonprofits, is the latest boundary-pushing stunt from the irreverent brand

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Skateboard legend Tony Hawk invested early in Liquid Death, a canned water startup with a punk rock attitude, became an ambassador and even “sold his soul” to the company in a contract that runs “to the ends of the Earth and for the rest of time, including any applicable afterlife, reincarnation or similar post-mortal existence.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in