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It’s a tired refrain, but the holidays can be exhausting. All those clichés about shopping, travel, potentially fraught familial relationships, and politically problematic relatives are clichés because they’re true for too many of us. It’s hard, you know?
That’s why this year when the season of cheer gets you down, 7-Eleven is here to help: with a holiday sweater that senses your feelings and gives you deals when you’re sad. Sort of.
7-Eleven Sweden worked with agency Åkestam
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