Pantene’s Lovely Message of LGBTQ Support Reflects on Going Home for the Holidays

44% say they can't be their true selves among family

Steven H. (r.) says he is grateful his family has supported his transition to identifying as a male and has welcomed his boyfriend. But not all are so lucky. Pantene

“I’ll Be Home for Christmas” has been one of the holiday season’s most heartbreaking songs since it was written in 1943 to honor U.S. soldiers separated from their families by World War II.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."