This Creative Agency Wants Brands to Pitch to It Instead

SuperHeroes set up 'The Client Pitch' process to help fight 'boring advertising'

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As the world begins rebounding from the pandemic and the economic shock it has caused, there is an emergence of a swarm of new business pitches being held already this year. That has led one agency to draw a line in the sand and ask the clients to make the pitch instead.

Independent creative agency SuperHeroes New York created “The Client Pitch,” which outlines how brands will compete with one another to work with the agency, turning the normal pitching dynamics on its head.

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