This Chicken Brand's Ad Tries to Please Everyone. The Results Are Fantastically Chaotic

BBDO Bangkok read the comments—and included every single suggestion in a short film

A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal.

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