BBDO Bangkok Has Invented a Revolutionary Way to Turn Mosquitoes Into Mosquito Killers

'Nano Shoes' cover mosquitoes' feet with eco-friendly larvicide

Using nano technology, the agency altered a larvicide to adhere to mosquitoes' feet, turning them against their own kind. BBDO Bangkok

The agency was approached about helping raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. But instead of creating posters and fliers, BBDO Bangkok invented something that might change the way mosquitoes are controlled worldwide.

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@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."