Courting Older Generations Should Be Part of Every Agency’s DNA

Boomers and up want more than vitamins and assistive technology

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When 20-somethings started crafting TikToks with a list of rules for their funerals—which consisted of guidelines like “no exes on the guest list” and “no excessive crying”—92-year-old Lillian Droniak happily chimed in.  

“You could cry but don’t cry too much,” she said, encouraging future guests to “not make a fool of themselves.” “And you better get drunk afterward. Take a shot for me!”  

@grandma_droniak

it wont be any time soon but dont forget it #funeral #grandma

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