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This Campaign Beautifully Captures People Mid-Stammer to Erase Shame From the Condition

British organization STAMMA wants to raise visibility of stammering in the media

STAMMA — STAMMA's film features people stammering while overturning common misconceptionsSTAMMA, VMLY&R London

By Brittaney Kiefer

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Many people who stammer face ridicule and stigma throughout their lives, causing some to try to hide it. A new campaign from STAMMA (the British Stammering Association) attempts to strip the shame away from the condition and bring it out into the open, by artistically capturing people mid-stammer.

Created by agency VMLY&R London, “It’s How We Talk” marks International Stammering Awareness Day Oct. 22 and aims to normalize stammering in a culture that typically portrays it as something to be cured, covered up or mocked.

The

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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