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The I ♥ NY logo designed by Milton Glaser for a 1977 tourism campaign remains an iconic symbol for New York, appearing in every souvenir shop in the city.
But a new WE ❤️NYC version, created by independent creative agency Founders for a post-pandemic resurgence campaign, seems unlikely to have the same staying power. The rebranding has received largely negative reviews since its debut March 20.
A Twitter post from The New York Times city hall bureau chief Emma G.
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