Gaming

The Story Behind Free Guy's Pixel-Perfect Video Game Homage Posters

Agency Petrol brought its gaming experience to bear for Ryan Reynolds' new movie

Free Guy marketing strategy
Among Us and Minecraft were two of several popular games lovingly spoofed by Free Guy's marketing team.Petrol
Headshot of David Griner
By David Griner

August 10, 2021

How do you send a message to avid gamers—of all generations—that your movie isn’t just a spoof of their favorite genres, but is in fact a celebration of them?

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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