The Data Behind a Few of 2018’s Most Successful Brand Scandals

These companies were able to take the negative and turn it into epic strategies instead

KFC's chicken shortage was a disaster, but the brand was able to turn around into a great marketing stunt. Getty Images

No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company’s image and even do irreparable harm to the business in question.

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@meetpacific Tim Brown is a marketing insights manager at PACIFIC.