The Data Behind a Few of 2018’s Most Successful Brand Scandals
These companies were able to take the negative and turn it into epic strategies instead
KFC's chicken shortage was a disaster, but the brand was able to turn around into a great marketing stunt.
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No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company’s image and even do irreparable harm to the business in question.
