Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The heroine of this story, a fearless character named Rei, leads an elite team that’s battling an army of marauding monsters. She’s driven by the disappearance of her brother, but to find her sibling and save the future, she’ll have to confront her past.
That’s the setup for a new Taco Bell commercial. But it could also double as the logline for a Hollywood blockbuster, and that’s precisely the point. The fast food chain continues to roll out its twice-annual trailer-style ads for movies that don’t exist—but that we’d definitely watch—to hype the return of Nacho Fries.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in