Taco Bell Opens Its First Digital-Only Cantina in Times Square

It features order kiosks and pickup cubbies

Taco Bell storefront
Taco Bell is experimenting with new formats as part of a plan to open 2,500 locations by the end of the decade. Ethan Miller/Getty Images

Las Vegas has Taco Bell weddings, and Palm Springs, Calif., was home to the Taco Bell Hotel. Now New York joins those elite ranks as the site of the first digital-only Taco Bell.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.