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Earlier this year, Spotify created a playlist that features musicians from New Orleans, each with their own distinct style and sound. From the “Soul Queen of New Orleans” Irma Thomas to rapper Curren$y, the playlist gives listeners a taste of what the city’s diverse music scene has to offer.
Uploaded in May, the curated playlist subtly kicked off a massive campaign for the New Orleans Tourism Marketing Corporation, which partnered with Spotify to give a select few listeners what was surely a surprise: an all-expenses-paid trip to New Orleans to see each artist perform live at Preservation Hall, a jazz venue in the city’s French Quarter.
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