Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Earlier this year, Spotify created a playlist that features musicians from New Orleans, each with their own distinct style and sound. From the “Soul Queen of New Orleans” Irma Thomas to rapper Curren$y, the playlist gives listeners a taste of what the city’s diverse music scene has to offer.
Uploaded in May, the curated playlist subtly kicked off a massive campaign for the New Orleans Tourism Marketing Corporation, which partnered with Spotify to give a select few listeners what was surely a surprise: an all-expenses-paid trip to New Orleans to see each artist perform live at Preservation Hall, a jazz venue in the city’s French Quarter.