On the Adweek Podcast: Spotify Makes a Play for Gen X

Plus, we take you inside the 100 Fastest Growing Agencies

Spotify's new outdoor campaign in the U.K. was highly relatable for a certain demo. Spotify U.K.
Headshot of Chris Ariens

Sandwiched between boomers and millennials, Gen X has become something of a forgotten generation for marketers. But the grunge kids, the last of whom are turning 40 this year, are in the spotlight thanks to this new campaign from Spotify.

“Listen Like You Used To” takes a look at the way 40-somethings enjoyed music back in the day, contrasted with the realities of their lives today. We go inside the campaign on this week’s episode of Yeah, That’s Probably an Ad.

Plus, the Adweek Agencies team of Doug Zanger and Minda Smiley dive deep into this week’s cover story, the 100 Fastest Growing Agencies.

David Griner hosts this episode, which you can stream below. Want to hear more? Subscribe via Apple Podcasts or look for us on Spotify.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.