On the Adweek Podcast: Spotify Makes a Play for Gen X

Plus, we take you inside the 100 Fastest Growing Agencies

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Sandwiched between boomers and millennials, Gen X has become something of a forgotten generation for marketers. But the grunge kids, the last of whom are turning 40 this year, are in the spotlight thanks to this new campaign from Spotify.

“Listen Like You Used To” takes a look at the way 40-somethings enjoyed music back in the day, contrasted with the realities of their lives today. We go inside the campaign on this week’s episode of Yeah, That’s Probably an Ad.

Plus, the Adweek Agencies team of Doug Zanger and Minda Smiley dive deep into this week’s cover story, the 100 Fastest Growing Agencies.

David Griner hosts this episode, which you can stream below. Want to hear more? Subscribe via Apple Podcasts or look for us on Spotify.