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CANNES, France—A little-known campaign that created “soap chalk” to help schoolchildren in India wash their hands has won one of the most prestigious awards at the Cannes Lions Festival for Creativity, beating out “Fearless Girl,” “Cheetos Museum” and “Google Home of the Whopper” for the Creative Effectiveness Grand Prix.
“It’s a great feeling to win the Creative Effectiveness Grand Prix, one of the toughest and most prestigious awards at the Cannes Lions for Savlon Healthy Hands Chalk Sticks,” said Sonal Dabral, vice chairman and group chief creative officer, Ogilvy India.
Ogilvy
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