Cannes is back and Adweek will be at the center of the action, June 19–23! Join us at Adweek Abroad with some of the most influential voices in marketing, advertising and creativity. Going to be in Cannes? Sign up.
CANNES, France—A little-known campaign that created “soap chalk” to help schoolchildren in India wash their hands has won one of the most prestigious awards at the Cannes Lions Festival for Creativity, beating out “Fearless Girl,” “Cheetos Museum” and “Google Home of the Whopper” for the Creative Effectiveness Grand Prix.