How Sephora Highlighted AI's Bias Through Campaign Against Female Violence

The introduction of the tech twist was added alongside the need to highlight women's stories in different environments

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With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various walks of life, not just within their homes.

Created by Media.Monks, the “mAI colpevoli” (Never Guilty) campaign focuses on three women telling their stories directly to the audience about their treatment in the home, office and a bar. The monologues, each in Italian and directed by Viola Foladorshare, hear the situations in which they fell victim to violence, with scripts written by ChatGPT that hears them blame themselves.

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