Seeing Lizzo on Tour? Consider Stopping By This 15-Foot Booty, Courtesy of Yitty

This double-cheeked display by Giant Spoon could score lucky fans free products or upgraded seats

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If you’re planning to see Lizzo on tour this week, you may spot a new, very special guest somewhere on the grounds: a story-high booty clad in Yitty shapewear.

The Grammy-winning artist teamed with agency Giant Spoon for two inflatable display derrières—one 15-footer and another standing at a modest 8 feet. Fans of Lizzo’s popular shapewear line, which she co-created with the athleisure brand Fabletics, may recognize the undergarment donned by the display as the Yitty Major Label Smoothing Bikini Brief in Amethyst Rocks, which is a real product that is on sale via the brand’s site.

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