Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.
If you’re planning to see Lizzo on tour this week, you may spot a new, very special guest somewhere on the grounds: a story-high booty clad in Yitty shapewear.
The Grammy-winning artist teamed with agency Giant Spoon for two inflatable display derrières—one 15-footer and another standing at a modest 8 feet. Fans of Lizzo’s popular shapewear line, which she co-created with the athleisure brand Fabletics, may recognize the undergarment donned by the display as the Yitty Major Label Smoothing Bikini Brief in Amethyst Rocks, which is a real product that is on sale via the brand’s site.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in