CreatorIQ Helps Fabletics Reduce Customer Acquisition Cost By 30%

Activewear company Fabletics is no stranger to influencer marketing. The brand strives to make a lasting digital impact by working with creators long-term rather than hosting one-off campaigns.

But Fabletics recently faced two major challenges as the brand tried to scale its creator program. It needed to both engage and motivate its existing creator partners to continue driving engagement and conversion, while also expanding the program with new creators without sacrificing existing relationships.

So the company turned to CreatorIQ for help. CreatorIQ is the industry’s most trusted creator marketing software. Headquartered in Los Angeles with offices worldwide, CreatorIQ’s Intelligence Cloud uses cutting-edge data science to streamline creator marketing processes like finding creators or tracking performance metrics.

Fabletics used CreatorIQ’s performance data tracking features to monitor existing creator partnerships while simultaneously using CreatorIQ’s Creator Discovery feature to identify new creators to partner with. This feature recommends strategic partners based on creators’ demographic data, audience, and historical performance. The details provided helped Fabletics make an informed decision on which creators might be a good fit.

The result of the program helped Fabletics reduce its customer acquisition cost (CAC) by 30% over the past year.

“CreatorIQ is a vital part of our influencer strategy at Fabletics, said Kelly McDermott, Director of Brand Partnerships and Influencer Relations at Fabletics. “Being able to take informed risks and test new strategies, all while easily being able to access social, audience, performance and integrity metrics of potential new partners, has made evolving our program so easy.”

To read more about how CreatorIQ equipped Fabletics with the resources needed for improving influencer marketing ROI, download the full report here.