Company Details : CreatorIQ
CreatorIQ is the engine powering creator-led marketing for the world’s most innovative, iconic brands and agencies including AB InBev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. Our industry-leading data and robust technology help marketers discover, activate, optimize, and convert creator relationships at scale. By putting creators at the center of their marketing efforts, our clients unlock the full potential of creator relationships to expand brand reach, scale quality content production, grow customer engagement, and increase return on creator spend.
Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in San Francisco, Denver, Austin, Detroit, Chicago, Toronto, Miami, New York City, London, Auckland, and Kharkiv (UA). For more information, visit CreatorIQ.com.
According to the study, 62% of brands and agencies named Instagram as the most important social media platform
82% of creators say “product quality and audience relevancy" are most important when identifying brand partners, but 41% say additional opportunities with brands are lacking
A recently released white paper from CreatorIQ and TikTok outlines the best ways brands can get the most out of creator partnerships on the platform
CreatorIQ's Share of Influencer report reveals that creators generated $23.7 million in Earned Media Value for Peacock in November, enough to land it in the month’s top ten streaming brands
The report provides a behind-the-scenes look at how brands like Walmart, Peloton, Redken, and VitaminWater are leveraging TikTok's best practices to drive ROI
Research shows Creators are careful with brand partnerships, considering product quality and reputation over compensation
But CreatorIQ's Share of Influencer report reveals that Spotify still dominates music and video streaming brands for total Earned Media Value