CreatorIQ Connect Event Series Expands To Europe As Global Creator Economy Grows To $500B
The event will feature exclusive insights from analysts and executives at Amazon, Business Insider, CEW, Google, LinkedIn, Meta, Ogilvy, Sephora, TikTok and more
CreatorIQ: Brands and Agencies Say Creator Marketing Drives Better ROI For Less
According to CreatorIQ’s recent report, 66% of brands and 82% of agencies say creator content drives more ROI than traditional digital advertising.
Report Highlights The Role Of Creators And Creative Elements In Brand Success on TikTok
Vitaminwater’s #NourishEveryYou campaign drove over $1.6M in Earned Media Value, according to CreatorIQ
Instagram Reigns Supreme With Influencers, but TikTok Gains Ground
According to the study, 62% of brands and agencies named Instagram as the most important social media platform
CreatorIQ, Ipsos Survey Highlights Why Affiliate Engagements Are Not Enough For Creators
82% of creators say “product quality and audience relevancy" are most important when identifying brand partners, but 41% say additional opportunities with brands are lacking
CreatorIQ Details How Redken Uses Creator Referrals To Boost TikTok Engagement
A recently released white paper from CreatorIQ and TikTok outlines the best ways brands can get the most out of creator partnerships on the platform
Peacock Grows Earned Media Value 52% Month-Over-Month, But Spotify Still Leads Streaming
CreatorIQ's Share of Influencer report reveals that creators generated $23.7 million in Earned Media Value for Peacock in November, enough to land it in the month’s top ten streaming brands
TikTok, CreatorIQ Release Special Report With Data-Backed Keys To Success For Advertisers
The report provides a behind-the-scenes look at how brands like Walmart, Peloton, Redken, and VitaminWater are leveraging TikTok's best practices to drive ROI
