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Instagram Reigns Supreme With Influencers, but TikTok Gains Ground

According to the study, 62% of brands and agencies named Instagram as the most important social media platform

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CreatorIQ, Ipsos Survey Highlights Why Affiliate Engagements Are Not Enough For Creators

82% of creators say “product quality and audience relevancy" are most important when identifying brand partners, but 41% say additional opportunities with brands are lacking

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CreatorIQ Details How Redken Uses Creator Referrals To Boost TikTok Engagement

A recently released white paper from CreatorIQ and TikTok outlines the best ways brands can get the most out of creator partnerships on the platform

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Peacock Grows Earned Media Value 52% Month-Over-Month, But Spotify Still Leads Streaming

CreatorIQ's Share of Influencer report reveals that creators generated $23.7 million in Earned Media Value for Peacock in November, enough to land it in the month’s top ten streaming brands

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TikTok, CreatorIQ Release Special Report With Data-Backed Keys To Success For Advertisers

The report provides a behind-the-scenes look at how brands like Walmart, Peloton, Redken, and VitaminWater are leveraging TikTok's best practices to drive ROI

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Creators’ Brand Loyalty: Quality Trumps All

Research shows Creators are careful with brand partnerships, considering product quality and reputation over compensation

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Max Sees Highest Month-Over-Month Growth In Earned Media Value Across Streaming Brands

But CreatorIQ's Share of Influencer report reveals that Spotify still dominates music and video streaming brands for total Earned Media Value