Samsung Doubles Down on Commitment to Foldable Phones

Phone brand reaches out to a 'new generation' with Galaxy ad campaign

two hands holding phones
The campaign highlights multiple phone features, specifically its ability to fold. Ogilvy New York

Samsung’s unwavering belief in foldable phones is highlighted in its latest global promotion of the Galaxy Z Fold2 and the Galaxy Z Flip 5G models.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.