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Samsung’s unwavering belief in foldable phones is highlighted in its latest global promotion of the Galaxy Z Fold2 and the Galaxy Z Flip 5G models.
The “Flex Your Way” campaign from Ogilvy New York for the Samsung Mobile brand team highlights the various features of the phones. But it’s their ability to fold away that is still front-and-center of the promotion.
The campaign is being directed by Henry Schofield from Reset Content.
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