Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Samsung’s latest effort to promote the Galaxy’s smartphone versatility taps into creators and communities from around the world.
The global campaign from Wieden+Kennedy Amsterdam employs the tagline “Awesome is for everyone” to highlight what people can produce armed with smartphones.
The official launch film is a 30-second spot, showing smartphone users collaborating to build a mosaic compiled through editing that pieces their individual contributions together for the ad. Footage includes a tattoo artist in Bangkok, Kurdish-British model Deba, Nigeria’s first skate crew and Vogue choreographer Alina Ryzhkova.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in