Ryan Reynolds' Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand's Servers

The star and investor has found a new source of marketing gold

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Ryan Reynolds doesn’t mind telling you his email address. In fact, he just shared it on national television.

There’s just one problem if you’re trying to reach the actor turned owner of Aviation Gin: He’s rarely at his desk. Perhaps because he doesn’t have a desk.

In recent months, Reynolds has been using his out-of-office emails as a creative and surprisingly effective marketing tactic for the gin brand he bought a stake in earlier this year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in