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Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin.
Reynolds will now be the face of the brand and be involved in the “entire creative process for Aviation, including Aviation’s marketing and strategy,” explained Andrew Chrisomalis, CEO of Aviation Gin’s parent company Davos Brands.
“This gives the brand huge awareness considering Ryan’s following and fan base,” said Chrisomalis. “The gin category itself is undergoing a global renaissance, so having Ryan involved with a premiere (and the highest rated!) craft gin like Aviation will introduce new consumers to the brand and category.”
Aviation Gin is made with a “unique botanical mix” which differentiates the brand from other gins.