Profiles in Black Creativity: Carlyle Garrick Knows His Authenticity Is Priceless

Brands benefit when the L.A.-based acd is given the room to be himself

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Authentic representation is of the utmost importance to Carlyle Garrick. As witnessed by his work on Apple’s stylish “Fly Market” spot for the iPhone X’s Pay function, Media Art Lab’s associate creative director clarifies that Blackness is not only global, but that it can also shape the culture.

“This was the first time that I felt my identity was felt and seen through the work I made,” Garrick told Adweek for the Profiles in Black Creativity series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in