A Sharp Dresser Gets Instant Wardrobe Upgrades in This Face ID Ad for iPhone X

Cleaning out a flea market, one glance at a time


If you’re looking to make your hip consumerism more seamless, Apple would like you to consider the iPhone X.

A new minute-long ad features a casually dressed young man walking through an open-air market with a group of friends. Spotting a booth full of fancy hats, he walks in. Anticipating a purchase, he slides his smartphone out of his pocket. And when he sees a brim he likes, all he has to do to buy it is glance at his iPhone X to open Apple Pay—thanks to the model’s new Face ID technology, which promises to use facial recognition to let users unlock their phones more easily, just by looking at them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in